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The seeds
The Media Allstars team was formed at the end of the 2003
GNC MX season by ATV racers Jorge Cuartas, Zac Willett,
Mark Kendall, & Kyle Taylor. The seeds to the scheme
were planted at round two of the MX season where three
of the four culprits joked at the idea of starting a
different kind of team, less corporate and more punk
rock, with an emphasis on having fun. As the season wore
on it became apparent that Willett and Cuartas might
be losing their coveted spots on the Nac’s Racing
Team (for which they had both ridden for much of their
careers) and the team talk became more serious. Round
after round, more and more hilarity was added to the
plan, at one point a “Double Decker” bus
was almost bought which was supposed to serve as the
team hauler (thank god it fell apart before it was brought
home). By the High Point round of the 2003 season, the
talk was constant; e-mails, phone calls, and ridiculous
schemes were taking place daily. The plan finally came
together while sitting at an Applebees, and the four
decided to go forth with the still un-named team. The
2003 season ended, Nac’s Racing’s amateur
team was disbanded, and the uphill battle to land sponsors
began. |
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The Roots
The foursome that hatched the plan was soon a three-some
as Kyle backed away from racing, the personal sponsors
acquired by the three were tapped first, followed by
the companies that had helped out with Nac’s,
and new previously untapped companies like O’GIO.
The very first sponsor to sign on was Craig Peterson
of ITP, amazingly we got a better deal than most teams
and we didn’t even have a name yet. Next came
the call from DG’s Tim Hansen, and a life long
friendship and sponsor was formed; Still no name. Kames
Sports Center signed on next, and being that we had
no title of our own, we formed as Team Kames. Somewhere
in between the end of the season and the banquet we
somehow got permission to start producing event programs
for the series, labeling us as members of the media.
The 2003 GNC Awards Banquet was where we would drop
the bomb on Kendall and Willett’s parents, start
our recruiting and sponsor schmoozing, plus make our
event program/ website launch announcement. To say
the dads were impressed would be a serious overstatement,
skeptical definitely, impressed not really. Debi Bartosek
and Jody Bateman signed on as our next sponsors and
Hollie Shartzer, Jamie and Lee Rentz were recruited
as the final team members.
As the 2004 season approached we managed to BS our
way into Outerwears, Shift, SixSixOne, SF Racing, Maxima,
Smith, Image Racing, Fullbore, & Digby Sales. Even
more impressively, we convinced Jeremiah Jones to join
the team. In hind sight, it was probably Jamie Rentz
that got him interested in the team, so interested
in fact that the two got engaged within ten days of
Round One; Go Team! At the ATV Olympics that year,
we had an opportunity to trade out some journalistic
work for a full page in that event’s program,
being that we didn’t have a real team name of
our own, and we were splitting the ad with ATV Scene.com
we ran an all black page with the two website logos,
the words “For those about to rock, we salute
you”, and a small “Media Allstars” logo
in the middle as a show of unity between the two sites.
Little did we know that the ad would garner so much
attention, or that the “Media Allstars” name
would stick in people’s heads. At Round One of
the 2004 season, we were approached dozens of times
as to whether we were the new “Media Allstars” team,
by the end of the weekend we were sick of explaining
that we weren’t, and finally gave in and said,
yes. People never really latched on to the “Kames” name
for some reason, and by the end of 2004 we were simply
the Media Allstars.
Our inaugural year was a mess, but we managed to put
together a good pit presence, nice pit shirts, a decent
graphics kit, and an attention grabbing ad campaign.
Our lack of experience was well masked by the fact
that we started the ATV Ambassador Program with American
Honda, the Mobile Medical Unit, and arguably the best
event programs in off road racing. In addition we picked
up two new riders (John and Leslie Ragon) when Hollie
Shartzer had to drop out. At the last round of the
season, Jeremiah and his fiancée were picked
up by Team Yoshimura Suzuki, as was John Ragon, Lee
Rentz quit racing, and the scrambling process started
all over again. |
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The Tree
In what can only be described as some sort of miracle,
FMF Racing picked up the team at the end of 2004, and
an 18-wheeler was thrown into the mix. From Punk Rock
and a double-decker bus at Applebees, to an eighteen
wheeler in only one year, not bad for a team with no
real name. 2005 started with allot of major changes,
for starters six new riders were added to the roster
(Angela Moore, Josh Upperman, Casey and Patton Thompson,
Rob Baumsteiger, & Hunter Johnson) joining Cuartas,
Willett, Kendall, & Leslie Ragon. The profile of
the team went from “new team with no real shot” to “hard
hitting, serious contenders on a mission”. The
chemistry was amazing and everyone seemed to push themselves
and each other towards the front, to say it was impressive
would be an under statement. By mid season, the team
was dominating several classes including the two Pro-Am
classes, the two Women’s classes, plus the Production
B and Open A classes. The ad campaign grew stronger and
the press took notice, months went by where every issue
of every relevant ATV magazine had some sort of FMF Media
Allstar representation. The release of Rainbow Studios “MX
vs. ATV Unleashed” title caught everyone off guard
when it was discovered that the team had two ATVs in
the game as well as tens of thousands of impressions
throughout the game. The team’s presence in the
game coupled with their on track performance further
solidified the fact that the FMF Media Allstars could
no longer be taken lightly. Round nine of the 2005 GNC
MX Season saw the team win just about every moto and
podium every class they entered. The unprecedented domination
came at the perfect time, as the team Manager was hospitalized
for a broken femur. The highs at round nine were matched
by the lows of round ten where everyone on the team crashed
resulting in another batch of broken bones and the loss
of two championships for the team. 2005 ended with Josh
Upperman winning the team it’s first Championship,
while the rest of the team fought until the end for top
positions. In the end, the results speak for themselves;
51 moto wins, 48 podium finishes, 28 moto top fives,
55 moto top tens, & 19 Overall wins, 20 overall podiums,
15 overall top fives, and 23 overall top tens.
In 2006
the team once again lost team riders to the factory teams,
further proving that the added exposure gained by the
team was helping riders and sponsors alike, this time
it was Upperman and Kendall getting the call to join
the Motosport Outlet Honda Team. The Thompson brothers
opted to head back to the privateer lifestyle and their
own program with the help of Terry Racing, & Rob Baumsteiger decided to concentrate
on the West Coast ITP Quadcross series thus leaving
more empty slots on the roster. Luckily, slots on the
team aren’t exactly hard to fill; Brittany and
Brenden Snider, Jake Brattain, Jay Corey, Lee Rentz, & Caleb
Moore were picked up to contest the 2006 GNC MX, and
WPSA MX series in various mini through Pro-Am level
classes. Sponsors weren’t exactly hard to come
by in 2006 once Kellogg’s (yes, the cereal company),
Ohlins, American Honda, and punk rock band Stretch
Armstrong announced their support of the team for the
2006 season. Armed with a slew of new sponsors, the
2006 Media Allstars headed into the season with high
hopes. New recruits Caleb Moore, and Jake Brattain
were on the gas, the rig was sporting a great new look
thanks to a new wrap, and a “hand me down” awning
(Thanks Holligan Racing), and the press was once again
paying attention. As we all know though, high hopes
don’t always pan out, bad luck and crashes seemed
to plague the team for the first three rounds. Despite
the new talent, the chemistry just wasn’t right
until round four, where we drafted Nathan Commer, and
just like that, our luck started changing. There’s
a strange phenomenon associated with winning; it’s
contagious. Luckily for us, Nathan is a winner to the
core, and everything seemed to come together once he
joined the team.
Unfortunately, the positive energy didn’t last
long, as the increased focus on bad business and dirty
politics in our sport struck a serious blow to the
team. Title sponsor FMF and the Media Allstars parted
ways after a political “S**t Storm” was
caused by the team’s vocal support of the new
WPSA series. Now “rig-less” the team simply
soldiered on, and continued to dominate races. Try
as they may, the powers that be just couldn’t
stop the “Media Allstars Revolution”, and
in what can only be described as “Poetic Justice” the
extortionistic practices that interfered with the team’s
sponsors gave the team a new role; martyrs. The team
was quickly picked up by bigger, and better sponsors
for the remainder of 2006, and the dirty politics backfired,
as just about every serious racer decided to follow
us to the new WPSA series. Politics aside, the team’s
on track performance culminated in four championships,
70 moto wins, & 32 overall wins. Not bad considering
the turmoil. |
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The Harvest
For 2007 things honestly couldn’t be better. New
partnerships with American Suzuki, Cernics, Yoshimura,
Tucker Rocky distributing, Answer, Berik, EBC Brakes,
Rath Racing, Walsh Race Craft, CV4, Motion Pro, Fox Shox,
RPM, EVS, & MSR Hard Parts will make the team virtually
unbeatable (or so we hope). In our quest to dominate
we’ve stacked the odds in our favor by recruiting
just about every top rider we could to our roster. Returning
to the team are Caleb Moore, Nathan Commer, Leslie Ragon,
Jake Brattain, and Brittany Snider. Joining them are
Casey Martin, Chad Sumner, Aaron Meyer, Cody Grant, Austin
Wilson, & Bobby Ross, all serious Pro Am contenders.
In addition, the team is supporting Chase Cunningham,
Jordan Digby, & Danny Cooper’s racing efforts.
The 2007 incarnation of the team will contest the WPSA
ATV Supertour as well as select one off races. |
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